Domino – stacking up better and better

The first print of the new Domino Gallery folder left the printing press last week. We decided to use it as proof that an image can assist sales and that by selling key information you can still create an image-building message. The folder we designed is part of a larger puzzle, the further elements of which will take the form of posters and leaflets (also penned by us). We’d like to take this moment to reply to the rumors implying that while we were designing for Domino we played blinder. Nothing like that has ever taken place, and Kris definitely can’t boast winning.

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Minima CMS in action!
   
Last month marked the third time that we have had the pleasure to design the Iptonic website. This time the site that we have authored highlights designer furniture and decorative elements sold at the Iptonic Concept Store. In order to make Mr. Google’s work easier, the page was written in HTML. Additionally we got our first chance to implement our own CMS system. The production of this utility took almost a year out of our lives and consumed a ton of peanuts, 3 hectoliters of Coca Cola and 100m2 of pizza. When the last corrections were made and the site was fired up the whole effort proved more than worthwhile. These are actually the words of our programmer, who due to the aforementioned diet, has difficulty making any effort.

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A sign that we’re working

Thanks to Marpol Travel we have the pleasure of working on the website of the project Explore Poland. The venture itself is aimed at gathering local guides in every major Polish city and organizing thrilling tours for everybody interested. We started off with designing the logotype – the results of our work can be seen on the right. Because the upcoming installment deals with Poznań, our copywriter devoted himself to acquiring information about the capital of Greater Poland.
It turned out that: 1. We have the world’s biggest beer mug in Poznań. 2. Adolf Hitler’s balcony with a view of Św. Marcin did not have heated railings. We were shocked. At a rapidly summoned meeting we put together a special team to confirm these findings. The team set out on their mission a week ago and disappeared without a trace. As we were informed – the boys decided to empirically get to the bottom of the whole beer mug case. Nothing to worry about, though. We sent backup right away.

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Up for interpretation
   
For the last 3 weeks we have worked for, among others, LingExpert, a company that focuses
on translating and interpreting (mostly English-Polish). One of the project’s internal concepts was the sole use of a foreign language during its completion. To raise the bar even higher, we chose
an Amazon variation of the north Bogota dialect. After the first week we were able to utter “dang”, “weak”, “just a moment!” and “pumpernickel” – we seemed to be on our way to achieve spectacular success. After the second week, the Managing Director came back from vacation
and nothing was as it seemed any more. The logotype was completed before she had a chance
to take off her coat, and the website finished its design exactly when she observed that “her coffee is already lukewarm”. The site (probably along with half of the team) will hang soon.

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MINIMA international  

MINIMA’s circle of clients has recently broadened thanks to the introduction of the IEASSF (International Education Agency Support Services Foundation), a foundation that caters to international student exchange programs. To start things off on a good note we prepared a logotype and visual identification for the organization. The next step was to implement a website and present designs of further materials.The assignment triggered moments of philosophical pondering on the subjects of youth, college life and ketchup-filled pancakes among the elder part of our team. Following our brainstorm we found a note on the conference table that read “In my days all students could exchange were dorm-rooms, and even that wasn’t done in the limelight!”. We would like to express our profound empathy for the author of the note. And our heartfelt envy for the students that employ the services of IEASFF.

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A new logo for the summer
    
It is universally known that summer is the key season of the year. Because it is still a few months away, we’ve decided to warm up by rebranding the logotype for travel agency Marpol Travel.
Apart from rebranding the logotype of the agency itself, we have been given the pleasure to design the new logotype of ExplorePoland, a brand that belongs to Marpol Travel.Simultaneously, work
is being carried out on a practical leaflet for tourists visiting Poznań. The project also introduced
a ton of catalogues about tropical islands and round-the-world trips. Word around town says that summer may be here a bit early and stay a bit longer. After all, somebody has to visit all these places.

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Bardzo widoczne działania

MINIMA rozpoczęła współpracę z wchodzącą na rynek firmą Eye Love Glasses, zajmującą
się dystrybucją opraw i soczewek okularowych. Pierwsze efekty, w postaci logotypu, prezentacji pdf, wizytówek i micro site'u skierowanego na rynek Norweski są już widoczne, nawet bez użycia okularów. W najbliższym czasie Eye Love Glasses planuje rozszerzenie działalności, a MINIMA obiecuje mieć na oku kolejne powstające materiały. W najbliższych planach jest także
uruchomienie sklepu internetowego i kampania direct marketingowa B2B. Tymczasem
na stronę www.eye-love-glasses.com, zapraszamy nie tylko okularników.

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To celebrate our five years of specialization MINIMA is opening a new branch

MINIMA is proud to offer the services of its new, specialized branch – MINIMAMEDIC to the pharmaceutic industry. We have worked for many medical brands for the last three years. Together we have discovered the world of their technical language. Today, MINIMAMEDIC is responsible for creating the communication of four compound target groups in the world of a restrictive pharmaceutic law. We owe our succes to our innovative functioning model – Planetary Creation.

Great news for our listeners!

Singer Jay E is in the process of recording an album. You can listen to the artist on our website – just turn on your speakers :-).To celebrate Jay E with an even louder bang MINIMA has prepared a campaign for him directed at music agencies. It's all in perfect tune, thanks to the Creative Dictator personally composing material for the project. Stay tuned!

MINIMA and the giant

We're the first in Poland and probably the only in the world. Even the world's greatest scientists failed and the public opinion considered it unacheiveable. Today, we can finally announce it officially: after almost a month of work we have successfully brought a Mammoth to Poland.
Where there's a trunk, there's a show: www.mamut-media.eu, and this is just the beginning.
The full site is going to be operational in the nearest month.

5 international awards received by FREEFLYMUSIC.com – How proud it rings!

The FREEFLYMUSIC.com website, which we've authored, has just received its fifth prize in the last two weeks awarded by the Internet community and industry portals for quality, style and rendition. Our work has been recognized by the users of such websites as:
www.designlicks.com (page of the day)
www.newwebpick.com
www.designawardsgallery.com (The best music web page design)
www.designcharts.com (25 notches up in one week)
www.pagecrush.net (hottest page of the week).
The studio's website noted 3500 visits during this time.

A prestigious catalog

The latest catalog signed by Prestige – a producer of exotic-material based furniture and one of the leaders of the furniture market has just left the press. Following the success of last year's edition, which promoted the brand's newest line – Innovation, we were asked to design a sales catalog. Earlier, we had the pleasure of providing Prestige with a website and sales-support print materials.

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Run for your refreshment!

How do you attract people taking a walk in the Old Market Square to a small establishment in Wielka Street? You organize a race! We approached the matter, once again, with method – in order to fully analyze the situation we took an afternoon stroll. And after that another, to confirm the weather conditions. As a result, we created a flier, which could be exchanged for a free lemonade, on the condition that you made it to the establishment within five minutes of meeting the hostess. The leaflets handed out in the square were all stamped with the exact time in which they were handed to the passerby. The lemonade was waiting in close proximity, in Wielka Street. 200 meters to cover, and  the delicious, debuting, newest entry in the menu  was yours to get.
The Results: With minimum expenses and only two hostesses, a 93% coupon return rate and almost 600 thirsts quenched.

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"Forbes", "Puls Biznesu", "Newsweek", "Businessman Magazine" – simultaneously!

Now we know, what it feels like to appear in the widest-circulating business magazines in Poland. Sarnowski & Wiśniewski asked us to design an announcement informing of their joining the ranks of the largest international auditing groups – HLB. We therefore created a design which  referred to their change in CI and informed of the firm's main areas of interest as well as the prestigious moment in their history. The announcement was placed in all the titles mentioned in this note's title. We are at least entitled to be the least bit proud. After a week HLB Sarnowski & Wiśniewski asked us to design their website. Work is in progress.

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A weekend in the park

It's not every day that we get to meet the owners of renaissance palaces. Not one of us can even lay claim to a small backwood hut, so working for an owner of several such properties was a real challenge for us. We were recently asked by Lama Gold to conduct an image campaign for their estate in Krześlice. We did a little digging in its history, took a closer look at the surrounding, even checked the quality of the palace lawn. Then we gave history a humorous twist. Billboards and
a folder welcoming the palace's guests were created. The effects can be seen on the side.
The effectiveness – above average.

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Still steel

A few months back we were asked by the Polish branch of Bibus Metals to design a leaflet.
We are still impressed by what the company does (water-cutting, pressing steel, alloying nickel and titanium), and as it turns out, we've been offered the pleasure of working for them again.
Now we've been asked to create a full product catalog. Nothing's left to write, time to get to work!

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Inspiring design, inspiring interiors

Salons across Poland have recently witnessed the debut of the latest VOX catalog – "Inspirujące wnętrza 2009/2010". MINIMA had the unsuppressed pleasure of winning the bid to design the catalog, and then of consistently bringing it to life. We decided on a clear offer and intuitive navigation. We're also responsible for the system of icons that communicate the functions and characteristics of the materials, which will now be implemented in all of the company's sales salons. We worked two months without a single break. It wasn't easy, but it was worth it.

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MINIMA with a British accent

An advertisment designed by MINIMA for the law firm Woźniak Kocur has been printed in the prestigious London-based magazine "The Lawyer". A few months earlier Woźniak Kocur were recognized in the Legal 500 – a prestigious ranking of the top European legal firms. A few months later, one of the partners in the firm, Michał Kocur was applauded in the latest edition of Legal Experts 2009. We're not saying it happened thanks to us. Not in the tiniest bit. We had nothing whatsoever to do with the case.

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