The challenge: To run a launch campaign for a virtually unknown local magazine with limited resources and a warehouse full of useless sheets of paper.

The solution:  We began with a discussion: What’s our city like? Why do we believe in it? With
the answers came ideas. First, we created a simple yet clear press layout. Its target group was
the educated inhabitants of Poznan and the management of larger companies- people, whose faith in the city Metropolia would revive. The second stage of the campaign was to bombard the city with paper planes thrown from one of the high-rises in the city center. The planes contained
an invitation to a meeting with the editor-in-chief of Metropolia and the launch of the new issue.
We were able to transfer the graphic motif of Metropolia from posters and citylights onto the urban landscape and creatively use a few pounds of waste paper.

The results: citylight ads on bus-stops, a press campaign, crowds at the launch.

The challenge: To create a communications strategy and run a campaign introducing an all new chain of sandwich-bars onto the market. To raise appetites for new culinary experiences.
 
The solution: We decided to introduce the town to new sandwiches. Throughout the campaign
we made use of innovative names that our copywriter gave the sandwiches. We chose five of the most representative characters and let them out on the town. They appeared on posters and leaflets, both in and outside the establishment. Preparations for the campaign took several weeks and far more than 50 sandwiches.

The results: Key visuals used on all materials both in and outside the premises, elegant waiters serving passer-bys sandwich-leaflets, materials used for promotions and special offers(BTL),
the chain’s dynamic development, an appetite for more.

The challenge: To create a promotional campaign for packaging, stands and displays for one
of their biggest producers in Poland- TFP Grafika.            

The solution: We used the language of results. Instead of advertising the technology itself,
we showcased the effects its use brings. We showed the practical uses of well designed and creatively made packing and displays. We utilized a fresh approach to the language used and an intelligent sense of humor. We believe that these are the fundamentals of a successful campaign.

The results: Two campaigns, an exclusive product catalog in production, planned: a website

The challenge: To comprehensively tend to the needs of one of Poland’s largest furniture producers- Rattan Prestige.
 
The solution: We began with refreshing their logotype and designing a New CI. After several weeks we could also introduce a new communication strategy for their new product line – Innovation. As a result 7 designs appeared in the Polish press. Each one was focused on a different characteristic of the product. Simultaneously, the company’s stores received catalogs, designed by us, which complemented the information in the press. These were the very beginnings of our closely-knit cooperation.
 
The results: A new CI, a new website, a nationwide advertising camping for the Innovation line, cameos in "Villa", "Weranda", "Dom i Wnetrze", "Tak mieszkam", "Elle Decoration", "Dobre Wnetrze", "M jak Mieszkanie", product catalogs for fairs and stores, over two years of shared success.

The challenge: To refurbish the image of Asadena.
 
The solution: We created content which proves that Asadena knows exactly who they design their furniture for. As early as the design stage the designers keep in mind how high the armrest should be for a hand holding a glass of bourbon to feel comfortable and what width of a child-seat provides the most appropriate space for the little ones to have fun in it. We spent almost a month discovering the secrets of manufacturing furniture, the characteristics of individual models, consumer attitudes and needs. On the basis of this research we divided the whole range into three collections. For each, we created a name and position and designed a logotype.
 
The results: a brand new website, a multimedia presentation of the company, new logotype and CI, a positioning claim, In addition: catalogs, product cards, banners, car vinyls, key visuals for each collection.